I scour the earth looking for evidence about how consumers perceive Book of Lists, who uses it, and how they use the data. I am always looking for the salient features and characteristics that differentiate books of lists from other types of business databases. I ran across an article today about fund-raising for non profits, and it mentioned Book of Lists. This is a unique perspective on how non profits use Book of lists to find contact information for execs who are prospective board members. But more than that, it’s getting a street level view of who the top businesses are, who the fast growers are, who the rich companies are, and who the big givers are, in order to make contact the right people from the right companies. Take a look at the article:
http://www.wildwomanfundraising.com/board/
